The Forever Rainbow watch is designed to make a stylish, lively statement. To deliver a timeless message - to believe in the power of hope, and an expression of the Charriol values, spirit and signature, “L’Art de vivre la Différence”., The Forever Polar Bear is part of the Animals Forever watch collection, which features evocative and figurative designs of nature's most symbolic animals (elephant, sea turtle, starfish) and celebrates them with a timeless yet universal aesthetic. It is Charriol's modest commitment to environmental awareness to promote social impact and sustainability. A portion of all sales from the collection is donated to allies in the fight to save our planet. More information at elephant-family.org and lonelywhale.org.