Some names are more than a place, they embody a way of life.
Why Saint-Tropez?
For Philippe Charriol, founder of CHARRIOL, Saint-Tropez represented everything he loved about the South of France. Born and raised in Aix-en-Provence, he spent many of his younger years driving to the small fishing village, long before it became an international destination.As the decades passed, Saint-Tropez became synonymous with French elegance, femininity, freedom, and an irresistible sense of joie de vivre, glamorous yet relaxed, sophisticated yet carefree.
For Philippe, it also carried a deeper meaning: the Mediterranean sun as a symbol of optimism, vitality, and happiness. He returned year after year with his family, and that tradition continues today.
When he created one of CHARRIOL’s first ladies’ watches in 1983, the name came naturally. Saint-Tropez perfectly captured the watch’s personality: feminine, elegant, joyful, and unmistakably French.
Inspired by golden light, seaside glamour, and the effortless chic of the Riviera.
Born from a Dream of the Mediterranean
At the heart of the French Riviera lies an enchanting harbour of sailboats, sun-warmed streets, and timeless summer splendour. Saint-Tropez evokes a mood, devastatingly chic French summer style and it was this atmosphere that inspired CHARRIOL’s St-Tropez® watch.
A tribute to the flair of Brigitte Bardot in And God Created Woman (1956), St-Tropez® was created as a watch with the soul of jewellery.
In the 1980s, Philippe Charriol pioneered the style of wearing a watch alongside a jewellery bracelet or chain on the same wrist. This vision led to a true bijoux montre: a watch and bracelet combined into one. He also made full use of the steel cable’s flexibility by eliminating the clasp, leaving the strap open-ended for a refined, fluid fit. The signature marine chain, integrated into the strap’s fastenings, is both a distinctive design signature and a practical safety mechanism.
The essential codes of St-Tropez®, where watchmaking meets jewellery.
Signature Details
A trademarked name, a guarantee of authenticity.
St-Tropez®: A Protected Legacy
The St-Tropez® name is a registered trademark of Philippe Charriol International Ltd., protecting the collection’s identity worldwide and ensuring its authenticity.When you wear a St-Tropez® watch, you wear a piece of protected heritage: where every element, from dial design to bracelet construction, meets CHARRIOL’s exacting standards. The ® symbol is not merely legal; it is a promise of excellence.This legacy continues from Philippe Charriol to his daughter Coralie Charriol, who leads the Maison with the same dedication to craftsmanship, design integrity, and innovation.
Watches and jewellery designed to be worn together, effortlessly.
Every Piece Tells a Story
Watchmaking precision, elevated by true jewellery expertise.
Swiss Made Excellence
Every St-Tropez® watch is Swiss Made, crafted with the precision and care that has defined CHARRIOL for over 40 years.The steel cables used for St-Tropez® watches are produced 100% in Switzerland, following a 23-step process executed to medical-field standards, an exceptional level of rigor that elevates both durability and finish.