At Charriol Geneva, Live Different is more than a phrase. It is a way of moving through the world with individuality, confidence, and quiet strength. It celebrates those who choose their own path, express their own style, and find beauty in what sets them apart.
For us, living different is about embracing character over convention. It is about meaningful choices, personal stories, and the details that reflect who you are. This spirit is woven into every creation and carried by the people who wear them.
Coralie’s Story
For Coralie Charriol, Live Different is deeply personal. As she carries forward the legacy of Charriol Geneva, first shaped by her father Philippe Charriol, she does so with respect for its heritage and a clear vision for its future, one defined by strength, elegance, and individuality.
That spirit was forged early, through a passion for speed on the racetrack, and later redefined in the ocean. Surfing became an enduring pursuit, an expression of freedom, balance, and connection to nature. Though different in form, both experiences are driven by the same force: the exhilaration of pushing boundaries and the courage to overcome fear.
Through her leadership, these values shape a new expression of Charriol, one that evolves with a modern, confident femininity while remaining true to its roots. Time in the ocean brings clarity and energy, continuously inspiring her creative direction and vision for the brand.
Live Different becomes more than a message—it becomes a way of life, defined by authenticity, passion, and purpose.
Violeta Sanchez
A professional surfer driven by instinct and resilience, Violeta Sanchez lives in rhythm with the ocean. Her journey is shaped by dedication, discipline, and a constant pursuit of freedom. Each wave represents both a challenge and an opportunity to grow beyond limits. For Violeta, to LIVE DIFFERENT is to embrace the unknown and find strength in every rise and fall.
Sharifa AlSudairi
Sharifa AlSudairi is a trailblazer and a new voice for women in sport. As one of the first Saudi alpine skiers to train and compete internationally, she is carving a path defined by resilience, ambition, and the courage to pursue an unconventional dream.
Discover the pieces that embody the spirit of Live Different.
Shop the Live Different Collection
Kateryna Sadurska
A world-class freediver and athlete, Kateryna Sadurska pushes the boundaries of human potential beneath the surface. Her record-breaking achievements are driven by focus, inner strength, and absolute control. In the silence of the deep, she confronts both physical and mental limits. For Kateryna, to LIVE DIFFERENT is to explore beyond fear and discover power within stillness.
Jules Roussel
A rising force in motorsport, Jules Roussel embodies precision, speed, and determination on the racetrack. His journey is defined by relentless ambition and the courage to compete at the highest level. Every race is a test of instinct, control, and resilience under pressure. For Jules, to LIVE DIFFERENT is to chase performance without compromise and thrive in the pursuit of excellence.
Tell us your Live Different story
A moment, a journey, a choice, share what “Live Different” means to you.
