Number crunching - consolidated worldwide figures for the CHARRIOL Brand:
Since 1983 :
Sales have totalled 1,100,000 watches, 1,800,000 pieces of jewellery and 510,000 belts.
Since 1988:
480,000 bags and 450,000 pens
Select a year:
2004
ACTOR® enlarges the watch collection with Solid Gold models in 2 sizes and 2 shapes, and with an XXL Chrono in Steel.
CELTIC® and ST-TROPEZ Cable watches wear black on their dials, bracelets, and bezels, and diamonds settings.
Opening of 16 new Boutique locations and refurbishment of 6 existing locations with the new “CHARRIOL Boutique Concept III”.
2003
Launching of the ACTOR® watch collection, a global concept that allows development of a broad suite of accessories.
The “Original Cable Watch” is re-launched as CELTIC® III programme.
Full range of black cable jewellery completes the new ST-TROPEZ “By Night” watch collection.
Opening of the new flagship boutique in Hong Kong under Concept III, matching plum colour wooden furniture with chrome and beige “mise-en-scene”.
First men’s ready-to-wear collection presentation in China and opening of five Soft and Hard wear CHARRIOL Boutiques.
2002
New “spring” collection presenting COLVMBVS®, MEGEVE™ and ST-TROPEZ models set with colourful dials, croco or lizard bracelets, diamonds or sapphires.
To celebrate the brand’s upcoming 20 th anniversary, launch of the “Armilliaire” Round COLVMBVS in a strictly limited edition of 20 pieces.
2001
CHARRIOL grows a more prestigious product portfolio thanks to GOLD JEWELLERY, particularly the CORALIE™ Line (name of Philippe Charriol's daughter, the line's muse).
The new "COLVMBVS® Round" completes the COLVMBVS® collection.
The MEGEVE™ collection grows with new pink and yellow gold watches, and a conceptual jewellery line.
In step with market trends, the "Tonneau Chronograph" model "LADY JET SET" is presented, featuring diamonds and mother-of-pearl with coloured croco bracelets.
2000
The watch collection MEGEVE™ is launched during the CHARRIOL Exhibition in Geneva. The global concept includes a trademark agreement with the famous ski resort of Megeve, in the French Alps, and the launch of a full communications package.
Development of the "cable portfolio" with the launch of a new square CELTIC® watch.
This is the year in which CHARRIOL achieves its own revolution: new product collections, new name, new corporate colour and new stylized lettering, to enter the third millennium with a completely new visual image.
1999
New Tonneau-shaped quartz chronograph models enriches the COLVMBVS® collection.
New ladies' AZUR watch collection in stainless steel or gold electroplating, available on cable one year later.
- Metamorphosis of the Brand.
- Name changes from Philippe Charriol to CHARRIOL.
- Adoption of plum colour as Brand's emblem.
- New decor theme for the boutiques and display corners, juxtaposing wood and chrome.
- Advertising platform becomes more product- and brand name-oriented. New international campaign.
1998
Extends the "no cable" range with new COLVMBVS® models – all-steel Rectangle with diamonds, Rectangle Automatic - and the Integral collections.
Launch of the DIABLO Automatic Chronograph (inspired by the Lamborghini Diablo racing car, driven by Philippe Charriol).
1997
COLVMBVS® Rectangle makes its debut.
First Philippe Charriol boutique to open in Tokyo.
1996
The Philippe Charriol SuperSportS Trophy in car racing gave rise to the SUPERSPORTS Automatic Chronograph.
ST-TROPEZ collection ennobled by the launch of Round Silver and Rectangle Silver
First Philippe Charriol boutique to open in China.
1995
CELTIC® line moves into the prestigious world of "Haute Horlogerie" with the new "Le Tourbillon" in 18kt gold, and CELTIC® skeleton watches.
First Philippe Charriol car races, and development of the VENTURI Automatic Chronograph.
Boutique opening in Geneva, Switzerland.
1994
The Brand's first step into the "no cable" world.
Cascade steel bracelet makes its debut on CELTIC® and COLVMBVS® Round watches.
1993
A totally new range of products added to the CELTIC® line: 18kt gold watches, fountain pens, roller pens, bags and eyewear.
New "columns" advertising concept coupled with new signature slogan "L'Art de vivre la Difference".
1992
Ten more Boutique openings in Asia and in the Middle East, plus 20 corners in the USA.
1900 retail outlets around the world sell Philippe Charriol products.
1990
The first boutiques open in Hong Kong and Singapore, designed around the famous "columns" concept.
1989
ST-TROPEZ line of watches makes its debut.
1988
Year of the Christopher COLVMBVS® watch.
1984
First CELTIC® jewellery, featuring the distinctive steel cable accentuated with decorations in silver gilt.
1983
Philippe Charriol launches his own brand.
Inspired by the Celtic torques, he creates the signature CELTIC® “The Cable Watch”.
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