Philippe Charriol was one of the first to take a chance on creating own-name boutiques. In 1989, the first Charriol Boutique was inaugurated. Almost 20 years later, the majority of luxury brands have grasped the fact that these exclusive points of sale are essential marketing instruments.

« We can express ourselves fully there », explains Philippe Charriol. « For a brand of our stature, that has now become indispensable »

Philippe Charriol conceives his boutiques as places where one encounters the image and personality of the real CHARRIOL.